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Posted: February 27th, 2022
Assessment Brief
External
and Internal Environments
Due
Week 4 and worth 350 points EACH NUMBERED TOPIC MUST BE SPECIFIED AS A HEADING WHEN ANSWERING
Choose
an industry you have not yet written about in this course, and one publicly
traded corporation within that industry. Research the company on its own Website,
the public filings on the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), in
the University’s online databases, and any other sources you can find. The
annual report will often provide insights that can help address some of these
questions.
Write
an eight to ten (8-10) page paper in which you:
1.
Choose
the two (2) segments of the general environment that would rank highest in
their influence on the corporation you chose. Assess how these segments affect
the corporation you chose and the industry in which it operates.
2.
Considering
the five (5) forces of competition, choose the two (2) that you estimate are
the most significant for the corporation you chose. Evaluate how well the company
has addressed these two (2) forces in the recent past.
3.
With
the same two (2) forces in mind, predict what the company might do to improve
its ability to address these forces in the near future.
4.
Assess
the external threats affecting this corporation and the opportunities available
to the corporation. Give your opinions on how the corporation should deal with
the most serious threat and the greatest opportunity. Justify your answer.
5.
Give
your opinion on the corporation’s greatest strengths and most significant
weaknesses. Choose the strategy or
tactic the corporation should select to take maximum advantage of its
strengths, and the strategy or tactic the corporation should select to fix its
most significant weakness. Justify your choices.
6.
Determine
the company’s resources, capabilities, and core competencies.
7.
Analyze
the company’s value chain to determine where they can create using the
resources, capabilities, and core competencies discussed above.
8.
Use
at least three (3) quality references. Note:
Wikipedia and other Websites do not quality as academic resources.
Your
assignment must follow these formatting requirements:
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Be typed, double
spaced, using Times New Roman font (size 12), with one-inch margins on all
sides; references must follow APA or school-specific format. Check with
your professor for any additional instructions.
Include a cover
page containing the title of the assignment, the student’s name, the
professor’s name, the course title, and the date. The cover page and the
reference page are not included in the required page length.
The
specific course learning outcomes associated with this assignment are:
Identify how the
six segments of the general environment affect an industry and its firms.
Identify the
five forces of competition.
Analyze the
external environment for opportunities and threats that impact the firm.
Analyze the
internal environment of a company for strengths and weaknesses that impact
the firm’s competitiveness.
Use technology
and information resources to research issues in business administration.
Write clearly and concisely about business administration using proper
writing mechanics.
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