Cross platform digital marketing plan 07

 Please manifestation affection to infer details control Costas profession and deep powerpoint impromptu the details contemplationt in the affection beneath.

Scenario Information

Your agency administrator has tasked you with creating a cross-platform digital marketing contemplation that the Costa’s Customs can tool. You accept been asked to condense your enlightenment of digital marketing and intellect of Costa’s drapery market in a slide offer control the stayer team which embraces five other directors and the CEO. You were reminded to embrace details of how each digital marketing mode perfecture categorically application the concourse’s goals of extending sales and increasing infamy awareness.


You accept been asked to beget a PowerPoint slide offer to be presented to the stayer team that touches on perfect digital marketing modes from modules 02, 03, and 04 that you previously analyzed. These choices perfecture insufficiency to be cheered and justified by twain your intellect of the application digital marketing should accept and the results from your facts resolution in module 06. You perfecture to-boot insufficiency to actively expand quenched a digital marketing contemplation that you knowing how to beget in module 05.

Although you won’t in-effect be presenting, you should embrace constructive notes in the notes minority control each slide that could assist as a duplicate. Remember your auditory when creating your offer and embrace the aftercited slides:

  • Title slide
  • Supply a more constructive and in-depth seat resolution than merely caricaturing what is in the concourse elucidation instrument.
    • List and mark-out Costa’s customer personas.
    • Discuss concourse’s ondirection competitors.
    • Explain the strengths and weaknesses of the concourse’s position.
    • Talk abquenched sundry collaborations the concourse can promise in to extend its profession.
    • Describe the profession latitude Costa’s operates in.
  • Demonstrate the role digital marketing should accept on twain sales and infamy outgrowth. (module 01)
  • Provide examples of how the concourse can set-up their infamy via digital channels and stay your recommendations with your rationale.
  • Give examples of digital strategies manifestationd to dispose-of Costa’s usage direction of drapery ondirection and stay your recommendations with your rationale.
  • Beget a quittance slide that embraces a abstract of why your digital marketing contemplation should be tooled by the stayer team and how it perfecture be measured to fix it is auspicious.
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