Costa website analytic report 6

 Must be manufactured in APA cemat. 

Competency

Classify postulates analytics and recitaling methods ce footprinting digital communicateing pledge.

Scenario Information

Your unmaterial communicateing consulting solid was of-late hired by Costa’s Customs. Costa’s Customs is a investment dispose-of union becatruth a exhaustive rebranding, as their popular nature is dated and no longer appealing to desired communicate segments. In the elapsed, Costa’s Customs experimented with digital communicateing initiatives yet the belligerence had been indisposed supposition extinguished and indisposed implemented. The preceding belligerence had very unmaterial pledge and was a demand that rancid superintendence unstudied from online communicateing channels exhaustively. Costa’s Customs’ popular communicateing strategy ignores perfect cems of digital communicateing. They’ve follow to your union ce teaching and recommendations ce seemly their communicateing efforts. Your conductor has allay coincidently some preparatory examination on Costa’s Customs’ enhancement ce you to observe balance. Click on the incorporate under and interpret through it in enjoin to familiarize yourself with the profession.

Costa’s Customs’ Union Profile Click ce over options

Instructions

With the growing sum of digital communicateing belligerences in several states of product and implementation, you reap that you need to earn a truth on how to criticise and recital on the operation of each. After discussing this with your conductor, she has attached you a spreadsheet from a compensated inquiry belligerence on the Adwords platmake and has asked you ce a recital analyzing this unromantic postulates. Your conductor has attached postulates from the condition union’s preceding belligerences in the cem of couple Excel spreadsheets. One is a Google Adwords belligerence Click ce over options

, and the other is a Bing Ads belligerence Click ce over options .

You keep been asked to beget a recital which includes the following:

  • Introduce the moment of website analytics through an ruler epitome focused on how best to truth Google Analytics to footprint metrics that align with Costa’s profession goals.
  • Criticise compensated inquiry belligerence results in the provided spreadsheet and embody insights, optimization recommendations, and bend identification.
  • Conclude your recital.
    • Why it is material to footprint digital communicateing belligerences and ensuing website exchange ce Costa’s using Google Analytics?
    • What are some guide metrics to footprint? How do you deflect that postulates into actionable decisions?
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