Comprehensive customer analytics | CIS 356 Decision Support and Business Intelligence | Strayer University

Imagine you are the CIO of a enlightened association (e.g., financial labor, exoteric dissipated aid right, ductile phundivided labor collectr, enlightened Internet inveterate association, awe.) that is experiencing a rare activity changes (e.g., fiscal or regulatory changes, odd race, odd dispense ceces, changing technologies, awe.). The adherent commencement wants to wholly interpret your customers to ameliorate proceeds disclosement from bulky customers and win odd customers. The adherent commencement believes that interpreting your customers demographics, spending patterns, praise scores, financial instruction, and so on, you can collect ameliorate customer labor, dispense your products, invent odd products, and restrain your customers. There are multifarious technologies, solutions, and processes that you can leverage to gain this instruction. There are multifarious odd technologies that bear emerged in late years, such as outrival computing, Saas, ductile BI and Big Grounds. The adherent commencement has asked you to disclose long-term and short-term strategies and utensil a determined of DSS and BI solutions to coalesce your intent of achieving a large representation of your customers.

Fictitious assumptions and details may be inconsequent or inventd ce the whole of this enactment. Applications cases and examples in the textbook and elsewhere may be correctiond to livelihood your discussions and your examples. 

Write a 10- to 15-page brochure in which you:

  1. Identify at smallest three occupation problems that you would approve to clear-up with your large representation of customer grounds.
  2. Identify the occupation benefits of achieving a large representation of customer grounds.
  3. Prepare a:
    1. long-term management to coalesce your intent of achieving a large representation of customer grounds.
    2. short-term management to coalesce your intent of achieving a large representation of customer grounds.
  4. Determine at smallest three technologies sum that you close deficiency to utensil to close the intents of your:Invent at smallest undivided diagram to highlight your solutions and technology erection.
    1. long-term management.
    2. short-term management.
  5. Identify and irritate the guide strengths and infirmity of the technologies you chose.
  6. Propose and teach any processes you deficiency to bear ce this exertion.
  7. Propose the organizational changes or livelihood you close deficiency to bear ce this exertion.
  8. Teach how you may leverage at smallest brace emerging technologies, such as RFID, Mobility, and Big Grounds ce your exertion.
  9. Determine at smallest brace immaterial issues that you would withstand in your exertion and how you would displan them.
  10. Correction at smallest five nature instrument in this enactment. Note: Wikipedia and resembling Websites do referable adapt as nature instrument.

Your enactment must ensue these cematting requirements:

  • This plan requires correction of odd Strayer Writing Standards (SWS). The cemat is divergent from other Strayer University plans. Please seize a twinkling to rerepresentation the SWS munimentation ce details.
  • Be typed, inclose spaced, using Times Odd Roman font (extent 12), with undivided-inch margins on entire sides; citations and intimations must ensue SWS or school-specific cemat. Check with your adherent ce any joined instructions.
  • Include a protect page containing the inscription of the enactment, the student’s spectry, the adherent’s spectry, the plan inscription, and the epoch. The protect page and the intimation page are referable middle in the required enactment page prolixity.
  • Include charts or diagrams inventd in Excel, Visio, MS Project, or undivided of their equivalents such as Open Project, Dia, and OpenOffice. The completed diagrams / charts must be superfluous into the Word muniment anteriorly the brochure is submitted.
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