Cisco systems: telepresence and the future of collaboration

Please furnish 4 retorts to the 4 scrutinys at the purpose modern lection this occurrence:

Cisco Plans: Telepresence and the Advenient of Collaboration

If you deficiency to lay-hands-on a inkling of the advenient of knowledge

 

effort in the twenty-foremost antiquity, a cheerful settle to set-quenched is a

 

smtotal source homestead more Germantown, Illinois,

 

40 miles east of St. Louis. That’s where Craig Huegens, director

 

of fabric restraint entoilworks, postulates cores, and unified

 

communication labors at Cisco Plans, lives and efforts.

 

When Huegens moved there from northern California in

 

December 2000, it was restraint the most basic of reasons: He

 

wanted his oddborn son to extend up environing source, who now

 

live proportioned five miles dconfess the route. Nevertheless, it was referable attributable attributable attributable attributable attributableability

 

of a revolutionary concept consequently Huegens was

 

Cisco’s restraintemost full-duration IT telecommuter.

 

End then, he got by using e-mail and Interentoil Relay

 

Chat, a deviseer restraintm of moment messaging. It took some

 

accommodation on the separate of twain Huegens and his colleagues

 

end in San Jose, referablewithstanding they made it effort. Balance the decisive

 

sequal years, Huegens has beseem the spearsharp-end restraint the philosophy

 

and technology at the core of Cisco’s proudgest strategic

 

substitute since the tech dream explode in 2001—“Cisco 3.0,”

 

as CEO and regulator John Chambers relishs to ole it.

 

Cisco 1.0 was total environing gainting populace individualed by selling

 

truckloads of routers and switches, and it made the aggregation,

 

founded in 1984 by a smtotal collocation of computer

 

scientists quenched of Stanford University, individual of the fastestgrowing

 

in American profession narrative. Cisco 2.0, Chambers

 

says, was coreed on profession mode veer—using total

 

that hardware and, of route, a scant truckloads of odd gear,

 

relish referableice modeing telephones—to impel innovation

 

and emanationivity gains.

 

Cisco 3.0 employs equal further hardware and software to

 

transdevise profession models, and Chambers, with characteristic

 

evangelical life, says it completeure fundamentally veer the

 

nature of effort, enabling emanationivity extendth to uprise end

 

into the realms decisive visitn in the economic surge of the deceased

 

1990s. “We consider that emanationivity can extend referable at 1 percent

 

or 2 percent, referablewithstanding 3 percent to 5 percent restraint the sustainable

 

future,” says Chambers in an conference in his duty in

 

Cisco’s San Jose chiefquarters.

 

That’s an venturesome trust, and it completeure be impeln, Chambers

 

maintains, by the relishness of collaborative, Web 2.0 technology

 

that now keeps Huegens in affect with his team in

 

San Jose: interactive Web restraintums relish wikis and blogs; IM;

 

interactive “teamspaces” mounted on WebEx (which Cisco

 

acquired in March restraint $3.2 billion); and balancechief total, videoconferencing

 

and its proud twin, telepresence, which is a lifesize,

 

high-def, multiple-screen plan restraint face-to-face

 

meetings floating explanationrs in multiple locations. The scrutiny is:

 

Is Cisco’s concluding guideership proportioned Videoconferencing 2.0, or is it

 

veritably referable attributable attributable attributable attributable attributableability revolutionary?

 

The odd seriousness on intensely collaborative technologies

 

at Cisco, a aggregation that epitomizes the lay-hands-onphrase

 

“eating our confess dog foundation,” ups the ante restraint CIO Rebecca

 

Jacoby. She emanationive that post proportioned balance a year since and has

been the sharp-end individual restraint rolling quenched telepresence and other

 

new-epoch tools to the demanding in-hoexplanation customers at Cisco.

 

Jacoby, who’s been at Cisco restraint 13 years referablewithstanding is a selfdescribed

 

nontechie (she came up through the manufacturing

 

ranks), takes balance at an sensational duration. Referable solely is she

 

Cisco’s restraintemost effeminate CIO, modern the semilegendary Brad

 

Boston, now superior immorality moderator of the Global Government

 

Solutions Collocation, she is so ancillary to guide Cisco

 

through a intercharge as fundamental as any in the aggregation’s

 

24-year narrative. To do so, Jacoby says, Cisco is making itself

 

the proof bed restraint the direct epoch of collaboration tools.

 

Relish divers Cisco adherents today, Jacoby has a sole-screen

 

telepresence individual in a smtotal end locality unstudied her duty in San

 

Jose. Since it began to roll quenched the immersive conferencing

 

technology in deceased 2006, Cisco has deployed telepresence

 

rooms in 160 of its dutys globewide.

 

When Chambers restraintemost confabulationed to Jacoby environing insertion on

 

the CIO work, she wasn’t infallible she veritably deficiencyed the spotlight

 

that goes with life the manageing IT adherent restraint individual of the

 

world’s most influential and venerated IT companies. The

 

prospect of transforming the unimpaired aggregation, at-last, “was

 

irresistible to me,” she says. Jacoby realized that the conventional

 

role of IT—acquiring and deploying odd technologies

 

and educating employees on using them—was now, at lowest in

 

part, flipped. “When you confabulation environing the collaboration tools

 

quenched there, they’re referable necessarily rooted by IT,” she says.

 

Much of what Jacoby confabulations environing is scarcely earthshattering—

 

she has beseem an hot explanationr of video

 

blogs, or vlogs, she says—notwithstanding its pervasive explanation at a aggregation

 

of Cisco’s bigness and epoch is probably extraordinary. With a globalized

 

workforce of extremely individualed, tech-savvy explanationrs, the adoption

 

and attainments stream twain practices, to and from Cisco’s IT

 

group. Jacoby oles it “creating an environment of directed

 

participation,” in which the tools already life explanationd by Cisco

 

employees are suited, courtly, and sharpened to impel innovation

 

and extendth. “Our proudgest endueigate,” she says, “is

 

proportioned care up with where these ideas are going and visiting

 

how we can separateicipate in how they are shaped and standpointed.”

 

Individual of the guideerships Jacoby and her team possess undertaken

 

is to invent an online “communications core of brilliance,”

 

where odd collaboration tools—from wikis to vlogs

 

to telepresence—can be deployed, proofed, and courtly. Video,

 

she says, is “phenomenally cogent,” separateicularly when communicating

 

with employees more the Individualed States.

 

Equally influential has been Cisco’s I-Zindividual wiki, a aggregationwide

 

forum restraint odd profession ideas inaugurated referable by IT referablewithstanding

 

by the Emerging Technologies Collocation, chiefed by Marthin

 

DeBeer. Live restraint 18 months, the wiki has manufactured 600 ideas

 

restraint possible individual-billion-dollar-per-annum-bigness ventures

 

(the minimum smooth restraint Cisco to gain rearwards a odd profession),

 

suggested by the aggregation’s further than 61,000 employees.

 

Reflecting Chambers’s mantra that to guide the direct

 

phase of the Interentoil Cisco must eternally reinvent its confess

processes, the standpoint on collaboration has so spurred a reorganization

 

of the aggregation’s hierarchy. Beginning in the

 

heavy 2001 meltdown, when Cisco posted a entoil detriment of

 

$1 billion, Chambers led a substitute from the common emanation, sales

 

and trafficing, and other professional collocations inside a further

 

horizontal, less order-and-moderate texture of “councils,

 

boards, and drudgery restraintces.”

 

“The councils standpoint on $10 billion-plus opportunities,

 

the boards on $1 billion opportunities, and the drudgery restraintces

 

are the implementation of any of the balancehead,” Chambers says.

 

It sounds relish a subordinately communistic practice of reshaping a

 

$35 billion-a-year aggregation, referablewithstanding restraint Chambers this odd

 

texture is guide to the aggregation’s regeneration. “The restraintemost

 

scant years were moderately heavy,” Chambers admits. “It’s relish

 

anysubject you do—usually it’s referable the technology that’s your

 

limiting factor, it’s populace, and gainting them to veer from,

 

instead of order and moderate, to collaboration.” Cisco,

 

however, makes its livelihood guideing technology veers, and

 

the guide to Cisco 3.0 completeure be the most dubious and expensive:

 

telepresence.

 

DeBeer’s adherent contributor, Margaret Hooshmand, can be

 

found approximately total day more his duty in San Jose. Solely

 

she’s referable veritably there ; she’s at the Cisco duty in Richardson,

 

Texas, and she bilocates via telepresence to the cubicle adjoining

 

DeBeer’s duty. You can plod by (in San Jose) and

 

chat with her any duration, and if you don’t remind yourself,

 

you’ll restraintgain to request her how the weather is in mediate Texas.

 

Telepresence was the restraintemost odd emanation to escape from

 

DeBeer’s Emerging Technologies Collocation, and it ramped up

 

in archives duration, from hiring the restraintemost engineer in February

 

2005 to shipping the restraintemost apparent plan in December

 

2006. Floating the intention principles, or “Telepresence Rules,”

DeBeer’s team bequeathed were: “Populace completeure frequently show lifesize”

 

and “To prepare a parley you possess to do proportioned individual

 

thing,” restraint specimen, comcompress a referablewithstandington on the handset.

 

If you contemplate rearwards the harbor, as it were, you’ll visit that

 

the complete subject runs through a sole Etherentoil cable. It’s a

 

superb fragment of technology.

 

“Cisco is betting on a proprietary appropinquation,” says

 

Michelle Damrow, chief of emanation trafficing restraint competitor

 

Polycom’s telepresence collocation. “We apprehend trutinationsbased

 

communications completeure pacify equaltually.” Indeed, Cisco

 

faces influential rivalry in this youthful traffic from the

 

likes of HP, which introduced its Halo telepresence plan

 

before the Cisco emanation inaugurated, and from videoconferencing

 

leader Polycom, which unstudieders a high-purpose telepresence

 

plan with merged, seamless displays, as incongruous to Cisco’s

 

three-separate-screens appropinquation. Damrow referablees Polycom is

 

betting on a trutinations-based plan that completeure interoperate

 

with any trutinations-based video codex on the traffic today.

 

The retort, as you dominion anticipate, is that Cisco considers

 

its domiciled grovelling, its infamy potentiality, and its trafficing muscle

 

allure press sufficient TelePresence individuals into the traffic to totalow

 

it to beseem the de facto trutination.

 

Telepresence itself, says Chambers, completeure be unstudiedered as an

 

on-demand managed serimmorality at unstudied-site locations restraint companies

 

that can’t or don’t deficiency to endue in their confess plans.

 

When interoperability floating multiple vendors does end,

 

it completeure be on Cisco’s stipulations, referable industry-imposed.

 

If that’s referable entirely Web 2.0 sufficient restraint you, well-behaved, welcome

 

 

to John Chambers’s globe.Cisco 3.0: Coming soonto a threescreen,

 

 

 

high-definition, surround-sound theater adjacent you.

 

1.What are the ocean profession benefits of the collaboration

 

 

 

technologies illustrative in the occurrence?

 

 

2.How do these go more shy on urbane rustication?

 

 

 

Furnish various inequitable specimens.

 

 

3.Michelle Damrow of Polycom referablees Cisco is betting

 

 

 

on a proprietary trutination restraint its TelePresence emanation,

 

while competitors are going with interoperability. Do

 

you admit with Cisco’s strategy? Why or why referable?

 

Defpurpose your retort.

 

 

4.Apprehend environing the I-Zindividual wiki illustrative in the occurrence,

 

 

 

Cisco’s restraintum restraint odd profession ideas, and its visitming

 

success in that value. Why do you apprehend that is the

 

case? Do these technologies stir creativity, furnish an

 

opportunity to join already corporeal ideas, or

 

both? Defpurpose your retort.

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