Objective: Analyze personal privacy issues related to various personal and business-related cybersecurity scenarios.

Competencies: Critical thinking, communication skills

Select three organizations within the same industry for analysis —

     1.     Students should pick one industry from the displayed list below, and within that single industry, name 3 organizations for analysis. 

     2.     Describe the mission of each (from their website), and examine and compare details of each stated privacy policy, then 

     3.      For each organization, recommend policy changes that will enable each organization to (a) use sensitive customer information to increase business advantage and profitability, and (b) also protect customer personal information to avoid possible privacy or liability issues.

 

You may need to use trade journals and newspaper stories in your reference list.  However, try to avoid opinion pieces (like blogs) that may not be factual.  You may state your own opinions, but these must be strengthened by scholarly references.  

Length 5-7 pages

Prepare your paper in Word format. It should be double-spaced with one-inch margins all around. The citations and the reference list in the paper should be formatted in accordance with APA 6th edition guidelines. 

Papers must include: cover page, table of contents, introduction, section headings and subheadings, conclusions, APA compliant in-text citations and list of references, and page numbers. The page count begins with the introduction and ends with the conclusions. The questions asked in the assignment should first be outlined (the outline is not included in the document), then the outline should be used to create the Table of Contents and the document sub-headings.  The Introduction should briefly preview each sub-heading in the document.

IMPORTANT: Before you submit your paper, you will need to run your assignment through Turnitin.com and receive an originality report.

LIST TO CHOOSE FROM

 

Industry

Organizations

Social Media

LinkedIn, Google+, Facebook, Twitter

Mobile Phone

Verizon Wireless, Cricket, AT&T Wireless, Metro PCS

Antivirus Software

AntiVirus Grisoft, Norton, McAfee, Microsoft, Kaspersky, Avast

eCommerce

eBay, Amazon, Craigslist, TigerDirect

Telecommunications

AT&T, Verizon, Sprint

Big Box

Walmart, Target, Costco, Sears

Streaming Media

Netflix, Blockbuster, Walmart (VUDU), Xbox

Search Engines

Google, Yahoo, Bing

Insurance Companies

Farmers Insurance Group, Monumental Life Insurance, Metropolitan Life Insurance

 Fast Food

McDonald’s, Wendy’s, Burger King

Online Higher Education

Drexel University Online, University of Maryland University College, Penn State World Campus, Coursera

 Media

The Washington Post, The New York Times, CBS News, ESPN.com

 Banks

Bank of America, JP Morgan Chase, Citigroup, Wells Fargo, SunTrust, a credit union

 Job Search Sites

USAjobs.gov, Monster.com, Indeed.com, Careerbuilder.com, Simplyhired.com

Grocery Stores

Safeway, Giant, Whole Foods, Kroger