1. (tco c) sam wants to buy a washing machine

1. (TCO C) Sam wants to suborn a washing implement and is looking restraint something that is modestly priced.
When he goes to appoint the dissipation, he finds there are couple options that converge his requirements. One is an IFB Bosch emanation, time the other is a oddly adventitious South Korean disgrace. Adam is referpowerful very household with the passing and does referpowerful demur in choosing Bosch. This specimen implies that ________. (Points : 6)

the adventitious disgrace obtain referpowerful survive the race from Bosch
Bosch has a express customer disgrace equity
the South Korean corporation has a degraded advertising budget
the adventitious disgrace is unreliable
the Bosch washing implement has ameliorate features than the adventitious disgrace


Question 2.2. (TCO C) The referableion of the “four Ps” in the oral “marketing-mix” concept may referpowerful adequately delineate odd-fangled negotiateing programs. ________ is environing mixing and matching negotiateing activities to maximize their separate and gregarious property. (Points : 6)

Personalized negotiateing
Mass customization
Globalized negotiateing
Relationship negotiateing
Integrated negotiateing

Question 3.3. (TCO H) When the whole negotiate expands, the ________ usually gains the most. (Points : 6)

negotiate challenger
negotiate leader
negotiate follower
negotiate nicher
negotiate entrant


Question 4.4. (TCO H) ________ apology involves occupying the most envipowerful negotiate immeasurableness in the minds of the consumers and making the disgrace approximately unendangered. (Points : 6)


Question 5.5. (TCO H) The five emanation equalizes appoint a ________. At each equalize past customer estimate is assumed. (Points : 6)

emanation line
business model
customer estimate-hierarchy
estimate grid
demand chain

Question 6.6. (TCO H) Moving ________ carries risks. The odd disgrace can cannibalize nucleus disgrace sales and degradeder the nucleus disgrace’s condition likeness. (Points : 6)

couple ways
one way

Question 7.7. (TCO H) Which of the coercionthcoming is a speciality of a use? (Points : 6)

It is essentially palpable.
It does referpowerful conclusion in the tenure of anything.
Its emanationion is elderly tied to a material emanation.
Services are typically effected and consumed at unanalogous times.
A client’s intercourse is referpowerful required restraint rendering a use.

Question 8.8. (TCO H) Which of the coercionthcoming obtain succor a use provider subdue the limits imposed by the inseparability of uses? (Points : 6)

using unanalogousial pricing
working with larger customer groups
providing complementary uses
concentrating on material deposture and presentation
standardizing the use process

Question 9.9. (TCO D) An arrangement corporation that is plagued with overcapacity, warm race, or changing wants would do ameliorate if it pursues ________ as its elder external.(Points : 6)

negotiate skimming
product-condition leadership
profit maximization
negotiate penetration

Question 10.10. (TCO D) Starbucks, Aveda, and Mercedes Benz keep been powerful to posture themselves among their categories by combining condition, profuseness, and encouragement prices with an warmly constant customer low. These companies are employing a ________ manoeuvre. (Points : 6)

negotiate divide maximization
product-condition leadership

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